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Masthead Our Approach

Our Approach

Every single project undertaken by VANQUISH Studios is approached with a production process honed in for more than a decade.

A Three Stage Process from Start to Growth

We believe proper planning and collaboration reduces risk & maximizes return on investment. Since 2007, our production process has been honed in to provide an agile, flexible path forward that we customize specifically for your business. When it comes to how projects are handled, experience has forged a precise yet agile and flexible process that conforms to any client and any project.

Planning
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Discover

First, we get to know your business needs. We collect information, hold collaborative discussions, and put together a rock solid plan.

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Build

Next, sleeves are rolled up and work is started. Design is started, with development shortly following. Feedback and testing also occurs.

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Grow

Once production is complete, growth is the focus. Various tracking and marketing measures occur depending upon your needs.

Stage 1

Discovery

Discovery helps to review past efforts, identify key points of interest, define goals, analyze competitors, and plan the path forward. A proper Discovery stage conceives high-converting web projects.

Information Gathering

Discovery involves collecting and reviewing information about your business, marketing efforts, and objects.

Trust Bulding

Trust starts with listening, which is exactly what we’ll do during Discovery. This is our chance to learn all about your business.

Risk Mitigation

Identifying and reducing the chances of risk, both in general and relative to the project at hand, is critical in proper planning.

Strategy Development

With sufficient information collected and discussions held, a full proposal and a dedicated plan for growth is developed.

Stage 2

Build & Deliver

The build stage involves taking the knowledge conceived during Discovery and turning that into an actionable plan, pairing actions with business goals, and collaborating to produce and deliver the project.

Goal Development

Objectives and Key Results

OKRs and KPIs are developed to ensure we’re focusing on what will generate leads, increase sales, and make your business grow.

Creating the Style

Following our core design principles, and factoring in your brand identity, a visual design loyal to your organization will be hand crafted.

Calls to Action

A good design looks nice, but a great design leads visitors along a path that involves their interaction with your goals, such as making a purchase.

Purpose-Driven Decisions

Great design is born of simplicity and clarity. When a design is created with purpose in mind, conversions increase and user satisfaction is achieved.

Design

Planning the Structure

Before visual beauty can be factored in, the proper placement of content is necessary in order to create a world-class user experience across all devices.

Creating the Style

Following our core design principles, and factoring in your brand identity, a visual design loyal to your organization will be hand crafted.

Calls to Action

A good design looks nice, but a great design leads visitors along a path that involves their interaction with your goals, such as making a purchase.

Purpose-Driven Decisions

Great design is born of simplicity and clarity. When a design is created with purpose in mind, conversions increase and user satisfaction is achieved.

Development

Standards-Based

All code is hand-written and conforms to industry protocols and standards, allowing for progressive enhancement without the need to rewriting code.

Mobile-First and Responsive

In a world dominated by mobile visitors, we produce smart code that understands a user’s device and modifies the presentation of content accordingly.

Optimized for SEO

Search engine optimization requires more than good content; it starts at the ground level with lean and optimized code, fast loading times, and validated code.

Future-Proofing

From the use of proven technologies to adhering to proper programming paradigms, our work survives the test of time and dramatically reduces future costs.

Acceptance Testing

Test Selection

We work to identify the proper testing scenarios for your unique project, from focus groups to beta testing, surveys, and beyond.

Beta Testing

A select group of existing users may be given early access to a new site in order to observe and collect experience feedback and implement improvements.

A/B Testing

For critical pages with high conversion goals, testing multiple versions of design and content yields results which assist in selecting a path forward.

Surveys

Gathering information in the form of surveys is an ongoing technique which can alert to changing target market behavior and allow for rapid issue resolution.

Launch

Launch Plan

An initial Launch Plan is devised in Discovery and updated as necessary. Prior to launch, the plan will be examined and final times will be set.

Zero Downtime

A successful launch involves little to no downtime and occurs beyond peak usage for existing sites.

Monitoring

Site monitoring during and after a launch is employed to watch for and squash any nasty surprises while monitoring user behavior on the newly launched site.

Ongoing Maintenance

Known for standing by our work, we transition into an ongoing monitoring and maintenance mode, ready to respond to issues and assist your business.

Stage 3

Growth & Beyond

After the build stage has wrapped up and a project has launched, it’s time to return back to the original goals developed. With production complete, we now have the tools to nurture and expand upon growth, example KPIs

SEO / SEM

Search Engine Optimization is important for sustained organic growth. We’ll help you optimize your existing and future content for SEO.

SEM / Social Media Marketing

Appeal to potential customers at the exact right time: when they’re searching for the services or products that you offer.

Content Automation

Put your content marketing on autopilot with intelligent, AI-powered content curation that generates leads and increases sales.

Email Marketing

Connect with your customers, nurture leads, and stay in the forefront of your target market’s thoughts with email campaigns.

Analytics & Tracking

Understand the performance of your website and marketing campaigns, and progressively enhance them to need KPIs and OKRs.

Research & Consultation

Earn back more time to run your business. We’ll monitor and recommend modifications to your marketing efforts.

Trusted By Businesses You Know

No matter the client, we provide the same level of collaboration and attention to detail. Both small projects and large projects are equally important to us. Take a moment to browse our recent work — we think you’ll see something you like.

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