Why does every business feel exactly the same? In this article, we’ll confront the death of brand individuality and why it matters. We’ll discover why a unique brand personality can significantly strengthen a business’s marketing strategies.
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Welcome to our "digital garden" where we share advice and best practices when it comes to marketing your business online. We hope you find these notes beneficial.
Our latest marketing Q&A has to do with what makes a landing page good. Successful digital marketing campaigns hinge on well-crafted landing pages that are designed to convert visitors. These pages, focusing on lead generation and sales, should feature engaging content, compelling headlines, trust signals, and strong calls to action.
Discover essential marketing priorities for 2024 in our detailed guide. Learn about the latest trends, innovative strategies, and tools you must know to excel in the ever-evolving digital marketing world.
When it comes to SEO, your business name is important — but not for the reason you think. That’s right — your domain name just isn’t that important any more. Let’s dive into the question of how important your business name is and what other factor are important for SEO.
Remarketing is a tried-and-true marketing technique that re-engages individuals who previously interacted with your business, but didn’t convert. With retargeted users being 8x cheaper to reach per click, it’s a no-brainer for most businesses.
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When it come to digital marketing, the importance of backlinks for SEO is a hot topic. Once considered the golden ticket to the top of search engine results, the role of backlinks is now more nuanced. As Google experts like Gary Ilyes suggest that it’s no longer a top-three ranking factor, many in the industry are reevaluating their strategies.
This article offers key tips for creating engaging visual content for social media, focusing on understanding audience preferences, maintaining brand consistency, and leveraging high-quality imagery. It underscores the importance of effective color use, balanced typography, and optimizing content for mobile viewing to boost audience engagement.
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Local SEO for service businesses is a powerful tool to garner more attention online, generate more leads, and lower your customer acquisition cost. This article will cover key elements and advantages of Local SEO that can help to maximize online exposure.
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Google is constantly innovating its Search features, and the latest addition isn’t just about the much-discussed generative AI. The new update, named the Perspectives filter, aims to surface user-generated discussions directly within the search engine results pages (SERPs).
Are you a landscaping business owner looking to grow your customer base and generate more leads? Look no further! In this comprehensive guide, we will unlock the secrets to effective landscaping lead generation and provide you with a step-by-step roadmap for success.
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